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"Essentially it’s the same service that LIKEtoKNOW.it fans have grown to love, except it can now be used anywhere across the open and closed web."
"Shoppers see the advice that bloggers dispense as independent and unbiased - there’s a level of credibility that bloggers bring - it’s an unedited perspective."
“rewardStyle has raised ... a funding round that values the company at $290 million.”
“When rewardStyle launched four years ago, ‘content’ was not part of marketing vernacular and ‘blogger’ was an apprehensive term; the value of bloggers was undiscovered and there was no solution for independent style publishers to get paid for their high quality content.”
"rewardStyle ... allows the company to cast influencers for brand campaigns based on historical performance data, thus helping brands be more strategic about their influencer partnerships. The feature is available exclusively to rewardStyle’s enterprise clients."
"RewardStyle and its app offshoot LIKEtoKNOW.it, where fashion influencers can turn their social posts into dollar signs, not just 'likes,' want to make monetizing influence as easy as turning a key.... And it's working—to the tune of $1 billion."
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